As luck would have it, he was placed in the women’s shoe department and it was from here that he would go on to become one of Australia’s most respected retailers of women’s footwear.
Opening his first store in 1973 in Little Collins Street Melbourne, Peter worked on the shoe floor gaining an intimate knowledge of women’s footwear needs. What he learnt was simple, women want to not only look good but also feel good at the same time. 48 years later, not much has changed.
Peter knew that comfort could not be achieved unless the shoes fitted correctly. He also knew that foot shapes varied so in order to satisfy the needs of his customers he needed to search the world for the best factories that produced shoes in a range of sizes and widths.
Over four decades later, Peter Sheppard Footwear is still Australia’s preferred retailer for women’s shoes. The business has won several industry awards and is one of the largest importers of women’s footwear in Australia.
The business is now run by the second generation of Sheppards with his son Chris at the helm. They employ over 120 staff and have the largest range of shoes in sizes and widths in any one destination.
With magnificent stores in Melbourne, Sydney and Brisbane, Peter Sheppard also offers a state of the art online shopping experience as well as his world famous twice-yearly catalogues.